Turn footage into a feeling.
Documentary, short film, YouTube, short-form, AI video and visual storytelling built around structure, rhythm and sound.
I started in digital marketing before moving deeper into video editing. Ten years in marketing taught me how audiences behave, how content travels, and what makes people stop. Eight years in editing taught me how to shape the moment itself.
I've spent a lot of time with films and TV shows. They became my unofficial film school — not because I wanted to collect numbers, but because I wanted to understand why a scene works, why a world feels believable, and why some moments stay with you.
The result is a slightly unusual way of working. I care about the cut itself, but I also think about the title, the hook, the platform, the audience and what happens after the upload.
The internet made storytelling immediate. A film can live on a cinema screen, a laptop, a phone, or somewhere in between. I want to make work that survives every version of the frame.
I've always loved films and TV. The scale is almost absurd: you can create a world that fills the biggest screen in the room, or one that fits inside a phone. The medium changes. The feeling doesn't.
Rhythm is emotional, not mathematical.
Details make a frame believable.
Sometimes the cut happens in the soundtrack.
The best effect is often the one that disappears.
The website itself should show some of the discipline I bring to editing: movement with a purpose, timing that feels intentional, and enough restraint to let the idea breathe.
Documentary, short film, YouTube, short-form, AI video and visual storytelling built around structure, rhythm and sound.
Kinetic typography, motion graphics and AI-generated visuals used as part of the story — not pasted on top of it.
My marketing background still shapes how I make content. I think about the channel, the hook, the packaging and the response — because a good story deserves a chance to be found.
Position the idea before it goes live.
Put strong creative in front of the right people.
Read performance and find what deserves another cut.
Make useful content easier to discover.
Have a project, a channel, or an idea that needs a sharper edit, stronger motion or a clearer creative direction?
work@rishabhsrivastava.com